Attribute Resemblance and Preference for Products: Moderating Effect of Attribute Familiarity

• Published in: Asia Marketing Journal (Online) Vol. 25; no. 1; pp. 3 - 14
• Main Author: Kwanho Suk
• Format: Journal Article
• Language: Korean
• Published: 2023
• Subjects: Typicality; Attribute resemblance; Choice; Similarity; Attitude toward the product

This research examines how consumer preferences for products are affected by attribute resemblance, which refers to the degree to which a product is similar with other products that are being evaluated together. It is expected that the influence of attribute resemblance on attitude and choice is mod...