Formalizing the Role of Social Capital on Individuals' Continuous Use of Social Networking Sites from a Social Cognitive Perspective

• Published in: Asian journal for public opinion research Vol. 1; no. 2; pp. 90 - 102
• Main Authors: Guo, Yu, Li, Yiwei, Ito, Naoya
• Format: Journal Article
• Language: Korean
• Published: 2014
• Subjects: social capital; social cognitive theory; social networking sites (SNSs); media usage; Computer-mediated communication

By integrating useful insights from social cognitive theory and social capital theory, we aim to develop a model for better understanding people's behaviors related to the use of social networking sites (SNSs) and formalize the role of social capital in individuals' continuous SNS use. Pro...