Market Mavenism and Post-Purchase Satisfaction/Dissatisfaction of Apparel Shoppers

• Published in: International journal of costume and fashion Vol. 14; no. 2; pp. 51 - 65
• Main Authors: Ju, Naan, Park, Jee-Sun, Lee, Kyu-Hye
• Format: Journal Article
• Language: Korean
• Published: 2014
• Subjects: mavenism; shopping values; post-purchase satisfaction; market maven; post-purchase dissatisfaction

With growing competition and increasing consumer demands, companies pay more attention than ever to market mavens who play a central role in diffusing marketplace information and influencing others' decisions. To enhance our understanding of the market maven, this paper examines the role of mar...