Pandemic to “Fandomic:” The Revival of Fandom Publics in the Digital Space of Latin American K-Pop Fandom

The coronavirus has changed our daily lives dramatically, driving us to spend time in the virus-free digital world, providing an imagined community in which we can be reborn. In this study, I highlight an interesting intersection of three phenomena in virtual spaces: the culturally hybrid content of...

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Published inSeoul journal of Korean studies Vol. 35; no. 1; pp. 29 - 50
Main Author Hyunsuk Jang
Format Journal Article
LanguageKorean
Published 서울대학교 규장각한국학연구원 30.06.2022
Subjects
affective intimacy
affinity space
Cultural hybridity
fandom public
Latin American fandom
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Abstract The coronavirus has changed our daily lives dramatically, driving us to spend time in the virus-free digital world, providing an imagined community in which we can be reborn. In this study, I highlight an interesting intersection of three phenomena in virtual spaces: the culturally hybrid content of the Korean Wave, or Hallyu; participatory culture of fandom; and a new kind of public defined by emotion. I show how Hallyu fandom becomes a fandom public using digital media by exploring the voluntary practices of Chilean fans in the production of the 2018 KBS Music Bank World Tour in Chile. Chilean K-pop fans form a Latin American fandom community in a digital space where they act as a fandom public based on affective intimacy, thereby influencing wider society. This finding offers insights to determine the capabilities of Hallyu fandom as a public.
AbstractList The coronavirus has changed our daily lives dramatically, driving us to spend time in the virus-free digital world, providing an imagined community in which we can be reborn. In this study, I highlight an interesting intersection of three phenomena in virtual spaces: the culturally hybrid content of the Korean Wave, or Hallyu; participatory culture of fandom; and a new kind of public defined by emotion. I show how Hallyu fandom becomes a fandom public using digital media by exploring the voluntary practices of Chilean fans in the production of the 2018 KBS Music Bank World Tour in Chile. Chilean K-pop fans form a Latin American fandom community in a digital space where they act as a fandom public based on affective intimacy, thereby influencing wider society. This finding offers insights to determine the capabilities of Hallyu fandom as a public.
Author Hyunsuk Jang
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SubjectTerms affective intimacy
affinity space
Cultural hybridity
fandom public
Latin American fandom
Title Pandemic to “Fandomic:” The Revival of Fandom Publics in the Digital Space of Latin American K-Pop Fandom
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