Toward a Multimodal Rhetoric of Science
In his 2007 review of fifty years of visual rhetoric scholarship, Lester Olson observed, “while we now have a wide range of conceptually-driven and historically-situated case studies [of visual rhetoric], we do not have a substantive treatise that might accurately be described as a theory of visual...
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| Published in | Assembling Arguments p. 13 |
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| Main Author | |
| Format | Book Chapter |
| Language | English |
| Published |
University of South Carolina Press
20.01.2016
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| Online Access | Get full text |
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| Abstract | In his 2007 review of fifty years of visual rhetoric scholarship, Lester Olson observed, “while we now have a wide range of conceptually-driven and historically-situated case studies [of visual rhetoric], we do not have a substantive treatise that might accurately be described as a theory of visual rhetoric” (14). The shape and scope—indeed, the very possibility—of such a theory hinges on one’s definition of “visual rhetoric.” Is visual rhetoric a special class of rhetoric? Is it a subordinate subset of verbal rhetoric? Or is visual communication part and parcel of all rhetoric? For Cara Finnegan, “if visual rhetoric |
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| AbstractList | In his 2007 review of fifty years of visual rhetoric scholarship, Lester Olson observed, “while we now have a wide range of conceptually-driven and historically-situated case studies [of visual rhetoric], we do not have a substantive treatise that might accurately be described as a theory of visual rhetoric” (14). The shape and scope—indeed, the very possibility—of such a theory hinges on one’s definition of “visual rhetoric.” Is visual rhetoric a special class of rhetoric? Is it a subordinate subset of verbal rhetoric? Or is visual communication part and parcel of all rhetoric? For Cara Finnegan, “if visual rhetoric |
| Author | Jonathan Buehl |
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| PublicationSubtitle | Multimodal Rhetoric and Scientific Discourse |
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| Title | Toward a Multimodal Rhetoric of Science |
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