The opinion in the social network: influence and dynamic on Facebook/ A opiniao na rede: influencia e dinamica no Facebook

• Published in: Revista FAMECOS Vol. 22; no. 1; p. 120
• Main Authors: Ma, Ribeiro, Renata Rezende
• Format: Journal Article
• Language: Spanish
• Published: Editora da PUCRS 01.01.2015
• Subjects: Analysis; Online social networks; Technology and society
• ISSN: 1415-0549; 1980-3729
• DOI: 10.15448/1980-3729.2015.1.19448

Through research on the social networking site Facebook, we seek to verify the possible influence of the content and processes that structure a digital social network scheme in the contemporary opinion (fonts, themes, communication bases, relationships, etc..), As well as investigate if there is the occurrence of opinion leaders in this type of communication ambience. Studying networks and analyze aspects of the scope and structure of their narratives in the context of opinion responds to a demand placed by the growing importance of online social networks for contemporary sociability. Moreover, it is two communication objects--opinion and digital social networks--amalgamated in the field of communication supporting an unprecedented mediatization of quotidian. KEYWORDS: Opinion. Digital Social Networks. Quotidian. Por meio de pesquisa no site de rede social Facebook, busca-se verificar a possivel influencia dos processos e conteudos que estruturam uma rede social digital no regime de opiniao contemporaneo (fontes, temas, bases comunicacionais, relacoes, etc.), assim como investigar se ha a ocorrencia de lideres de opiniao nesse tipo de ambiencia comunicacional. Estudar as redes e analisar os aspectos do alcance e da estruturacao de suas narrativas no contexto da opiniao responde a uma demanda colocada pela crescente importancia das redes sociais digitais para a sociabilidade contemporanea. Ademais, tratase de dois objetos comunicacionais--opiniao e redes sociais digitais --amalgamados no campo da comunicacao que sustentam uma midiatizacao inaudita do cotidiano. PALAVRAS-CHAVE: Opiniao. Redes Sociais Digitais. Cotidiano.