Internationalising ambush marketing: a comparative study
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Published in | International journal of sports marketing & sponsorship Vol. 6; no. 4; p. 216 |
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Main Authors | , , , |
Format | Journal Article |
Language | English |
Published |
Emerald Group Publishing, Ltd
01.07.2005
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Subjects | |
Online Access | Get full text |
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ISSN: | 1464-6668 2515-7841 |
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