Marketing below-the-line [by] Martin Christopher, in association with [others] Foreword by Gordon Wills

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Bibliographic Details
Main Author Christopher, Martin G
Format Publication
LanguageEnglish
Published London Allen & Unwin 1972
Subjects
Advertising
Marketing research
Sales promotion
Great Britain
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SubjectTerms Advertising
Marketing research
Sales promotion
Subtitle [by] Martin Christopher, in association with [others] Foreword by Gordon Wills
Title Marketing below-the-line
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