The Effect of Color on Consumer WTP for Farmed Salmon
Atlantic salmon is recognized for its pink-red color. The color is due to deposition of color pigments in the muscles. Wild salmon absorb the pink-red color pigment astaxanthin from the crustaceans they eat. To impart the pink-red color in farmed salmon, synthetically produced astaxanthin is added t...
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Main Authors | , , |
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Format | Journal Article |
Language | English |
Published |
AgEcon Search
2005
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Subjects | |
Online Access | Get more information |
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