The Importance of Language Games in School Public Relations

• Published in: Journal of School Public Relations Vol. 26; no. 4; pp. 281 - 303
• Main Authors: Fusarelli, Lance, Sanders, Marla
• Format: Journal Article
• Language: English
• Published: Rowman & Littlefield Education 2005
• Subjects: Administrator Responsibility; Agenda Setting; Board Administrator Relationship; Boards of Education; Language Role; Language Usage; Policy Formation; Politics of Education; Public Relations; School Policy; Superintendents

This article examines the language games played by superintendents as they work with school boards and community activists to craft school policy. We begin by examining the role of language in problem definition and the agenda-setting process. We then examine how political culture and the media affe...