The Importance of Language Games in School Public Relations
This article examines the language games played by superintendents as they work with school boards and community activists to craft school policy. We begin by examining the role of language in problem definition and the agenda-setting process. We then examine how political culture and the media affe...
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| Published in | Journal of School Public Relations Vol. 26; no. 4; pp. 281 - 303 |
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| Main Authors | , |
| Format | Journal Article |
| Language | English |
| Published |
Rowman & Littlefield Education
2005
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| Subjects | |
| Online Access | Get more information |
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| Abstract | This article examines the language games played by superintendents as they work with school boards and community activists to craft school policy. We begin by examining the role of language in problem definition and the agenda-setting process. We then examine how political culture and the media affect problem definition. We argue that school leaders must actively and craftily control these debates over school policy, and we offer suggestions for winning these language games. |
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| AbstractList | This article examines the language games played by superintendents as they work with school boards and community activists to craft school policy. We begin by examining the role of language in problem definition and the agenda-setting process. We then examine how political culture and the media affect problem definition. We argue that school leaders must actively and craftily control these debates over school policy, and we offer suggestions for winning these language games. |
| Author | Sanders, Marla Fusarelli, Lance |
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| Snippet | This article examines the language games played by superintendents as they work with school boards and community activists to craft school policy. We begin by... |
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| SubjectTerms | Administrator Responsibility Agenda Setting Board Administrator Relationship Boards of Education Language Role Language Usage Policy Formation Politics of Education Public Relations School Policy Superintendents |
| Title | The Importance of Language Games in School Public Relations |
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