The Socialization Powers of Television and Foreign Students' Value Orientations

A Q-factor analysis study was undertaken to supplement an earlier research effort that had suggested that television can be an acculturator for foreign students. The method used to test the relationship between television presentation and foreign students' orientation toward cultural values inv...

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Bibliographic Details
Main Authors Kapoor, Suraj, Williams, Wenmouth, Jr
Format Report
LanguageEnglish
Published 01.08.1979
Subjects
Acculturation
Factor Analysis
Foreign Students
Media Effects
Q Methodology
Socialization
Television
Television Research
Values
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Summary:A Q-factor analysis study was undertaken to supplement an earlier research effort that had suggested that television can be an acculturator for foreign students. The method used to test the relationship between television presentation and foreign students' orientation toward cultural values involved three steps: (1) traditional values were identified and matched to television programs, and the matching process was validated; (2) a baseline of United States students' perceptions of these values was determined; and (3) foreign students' perceptions were measured. The results suggested that television can reinforce existing perceptions of American culture. The findings also suggested that Q-factor research is one plausible and fairly valid method for investigating the ability of television to acculturate foreign students into United States culture. (FL)