EVALUATING USER ACTIVITY IN SOCIAL ENVIRONMENTS

• Main Authors: DE OLIVEIRA, EIDER SILVA, OESTLIEN, CHRISTIAN, LEAL, MARCUS A, SOARES, IGOR PRATA, REIS, DAVI
• Format: Patent
• Language: English; French
• Published: 01.11.2012
• Subjects: CALCULATING; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; PHYSICS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR

Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, are described for providing content. A method includes: receiving a request for an advertisement to be displayed in a slot associated with a third-party content site; identifying a relevant ad...