System and method for modifying advertisement responsive to EPG information
A system and method for utilizing data stored in an EPG database for modifying advertisement information. In this way, a service provider and/or an advertiser can transmit a single advertisement to all the television stations regardless of their geographic location and other user specific informatio...
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Main Authors | , , , , , , , , , , , |
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Format | Patent |
Language | English |
Published |
17.11.2015
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Subjects | |
Online Access | Get full text |
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Abstract | A system and method for utilizing data stored in an EPG database for modifying advertisement information. In this way, a service provider and/or an advertiser can transmit a single advertisement to all the television stations regardless of their geographic location and other user specific information, and need not re-transmit the advertisement even if there is a change in the show's program description. When the advertisement is displayed, the correct updated information is retrieved from the EPG database and inserted into the advertisement. In one aspect, the present invention describes a method for modifying an advertisement in an EPG comprising the steps of: storing television schedule information in a first database; storing advertisement information in a second database; incorporating a portion of the television schedule information into a portion of the advertisement information to form a modified advertisement; and displaying the modified advertisement on a screen. |
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AbstractList | A system and method for utilizing data stored in an EPG database for modifying advertisement information. In this way, a service provider and/or an advertiser can transmit a single advertisement to all the television stations regardless of their geographic location and other user specific information, and need not re-transmit the advertisement even if there is a change in the show's program description. When the advertisement is displayed, the correct updated information is retrieved from the EPG database and inserted into the advertisement. In one aspect, the present invention describes a method for modifying an advertisement in an EPG comprising the steps of: storing television schedule information in a first database; storing advertisement information in a second database; incorporating a portion of the television schedule information into a portion of the advertisement information to form a modified advertisement; and displaying the modified advertisement on a screen. |
Author | MACRAE DOUGLAS B SUTTON JONATHON SHOAFF P. CHRISTOPHER O'NEIL SHAWN P HANCOCK KENNETH S NG ARTHUR Y WESTBERG THOMAS E ALEXANDER RONALD DIAS STEPHEN WARD THOMAS E YUEN HENRY C LEUNG ELSIE Y |
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RelatedCompanies | ROVI GUIDES, INC GEMSTAR DEVELOPMENT CORPORATION |
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Snippet | A system and method for utilizing data stored in an EPG database for modifying advertisement information. In this way, a service provider and/or an advertiser... |
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SubjectTerms | ADVERTISING ARRANGEMENTS OR CIRCUITS FOR CONTROL OF INDICATING DEVICESUSING STATIC MEANS TO PRESENT VARIABLE INFORMATION BROADCAST COMMUNICATION CALCULATING COMPUTING COUNTING CRYPTOGRAPHY DISPLAY EDUCATION ELECTRIC COMMUNICATION TECHNIQUE ELECTRIC DIGITAL DATA PROCESSING ELECTRICITY PHYSICS PICTORIAL COMMUNICATION, e.g. TELEVISION SEALS |
Title | System and method for modifying advertisement responsive to EPG information |
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