Computing system for monetizing calendar applications

A method is disclosed for advertisers to target specific calendar users with the advertisers' events. When uploading information for an advertisement to a service provider system, the advertiser provides targeting criteria along with advertisement content. The targeting criteria is compared aga...

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Bibliographic Details
Main Authors SHAHINE OMAR H, VASU NIRANJAN
Format Patent
LanguageEnglish
Published 05.08.2014
Subjects
CALCULATING
COMPUTING
CONTROL OR REGULATING SYSTEMS IN GENERAL
CONTROLLING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
FUNCTIONAL ELEMENTS OF SUCH SYSTEMS
MONITORING OR TESTING ARRANGEMENTS FOR SUCH SYSTEMS ORELEMENTS
PHYSICS
REGULATING
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Summary:A method is disclosed for advertisers to target specific calendar users with the advertisers' events. When uploading information for an advertisement to a service provider system, the advertiser provides targeting criteria along with advertisement content. The targeting criteria is compared against user data stored about the user within one or more databases in the service provider system to select targeted recipients that meet the targeting criteria. The advertised events are then downloaded for display along side a users' calendar interface, where users may quickly and easily add the event to their calendars.
Bibliography:Application Number: US20060464717