Systems and methods relating to a lead distribution engine that accommodates internal and imported destination relationships

Lead distribution systems and methods distribute consumer business leads received from lead sources for routing to one or more destinations that will use the lead and/or will forward the lead to another destination. The system identifies a set of most profitable destinations for each lead, while com...

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Bibliographic Details
Main Authors DOHONEY JOHN L, SWARD JEFFREY E, MATHEWS PETER D, ROSE C. MICHAEL, DAVIS GLENN S, DUNKLE GLENN R
Format Patent
LanguageEnglish
Published 28.08.2012
Subjects
CALCULATING
COMPUTING
COUNTING
ELECTRIC DIGITAL DATA PROCESSING
PHYSICS
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Summary:Lead distribution systems and methods distribute consumer business leads received from lead sources for routing to one or more destinations that will use the lead and/or will forward the lead to another destination. The system identifies a set of most profitable destinations for each lead, while complying with business rules associated with the lead source and the destinations. For each lead, the system identifies a set of candidate destinations, each with associated business rules. The candidate destinations may include destinations with which the system has established business rules, destinations with which the lead source has established business rules, or both. For leads that may be multi-distributed, different business rules may apply to each time the lead is distributed. When both the lead distribution system and the source have different business rules established with a destination, the rules established by the source may take precedence over those of the lead distribution system.
Bibliography:Application Number: US20080971753