Attention manager for occupying the peripheral attention of a person in the vicinity of a display device

• Main Authors: LEVIN GOLAN, BHADKAMKAR NEAL A, PIERNOT PHILIPPE P, DAVIS MARC E, ROSENTHAL SALLY N, GOODHEAD GILES N, FREIBERGER PAUL A, REED DAVID P, AQULNICK TODD A
• Format: Patent
• Language: English
• Published: 07.09.2004
• Edition: 7
• Subjects: ADVERTISING; CRYPTOGRAPHY; DISPLAY; DISPLAYING; EDUCATION; LABELS OR NAME-PLATES; PHYSICS; SEALS; SIGNS

An attention manager presents information to a person in the vicinity of a display device in a manner that engages at least the peripheral attention of the person. The information is embodied by one or more sets of content data (e.g., video or audio data). Each set of content data is formulated by a content provider and made available for use by content display systems. Upon appropriate activation, each content display system displays images corresponding to the sets of content data in accordance with predetermined scheduling information. The attention manager makes use of "unused capacity" of the display device and the person's attention, providing information to the person that the person might not otherwise expend adequate energy to obtain. The attention manager also affords an opportunity to content providers to disseminate their information to people that are interested in receiving such information, enabling the content providers to provide better directed information dissemination, as well as providing access to the previously unused attention capacity of those interested users.