EMBEDDED IN-VEHICLE PLATFORM FOR PROVIDING IMMERSIVE USER EXPERIENCES

• Main Authors: Shah, Ayush, Martinez, Harald C, Yeung, Jeffrey, Gusikhin, Oleg
• Format: Patent
• Language: English
• Published: 10.09.2020
• Subjects: ARRANGEMENT OF SIGNALLING OR LIGHTING DEVICES, THE MOUNTING ORSUPPORTING THEREOF OR CIRCUITS THEREFOR, FOR VEHICLES INGENERAL; ARRANGEMENTS OR ADAPTATIONS OF HEATING, COOLING, VENTILATING,OR OTHER AIR-TREATING DEVICES SPECIALLY FOR PASSENGER OR GOODSSPACES OF VEHICLES; CALCULATING; COMPUTING; CONJOINT CONTROL OF VEHICLE SUB-UNITS OF DIFFERENT TYPE ORDIFFERENT FUNCTION; CONTROL SYSTEMS SPECIALLY ADAPTED FOR HYBRID VEHICLES; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; DEVICES FOR INTRODUCING MEDIA INTO, OR ONTO, THE BODY; DEVICES FOR PRODUCING OR ENDING SLEEP OR STUPOR; DEVICES FOR TRANSDUCING BODY MEDIA OR FOR TAKING MEDIA FROMTHE BODY; DIAGNOSIS; HUMAN NECESSITIES; HYGIENE; IDENTIFICATION; MEDICAL OR VETERINARY SCIENCE; PERFORMING OPERATIONS; PHYSICS; ROAD VEHICLE DRIVE CONTROL SYSTEMS FOR PURPOSES NOT RELATED TOTHE CONTROL OF A PARTICULAR SUB-UNIT; SURGERY; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR; TRANSPORTING; VEHICLES IN GENERAL

Systems and methods are disclosed for an embedded in-vehicle platform that provides immersive user experiences. An example method includes obtaining, by a vehicle controller of a vehicle, a preference profile for a user; loading the preference profile by the vehicle controller; determining a shopping experience of the user occurring on a vehicle shopping platform within the vehicle; determining an ambience profile of a merchant identified in the shopping experience; and controlling, by the vehicle controller, an in-vehicle ambience within the vehicle based on the ambience profile and the preference profile.