DYNAMIC CONTENT ITEM CREATION

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing a customized content item. A method includes: receiving a content request; identifying one or more user device attributes and/or a context of the request; identifying a content item havin...

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Bibliographic Details
Main Authors Niu, Shu, Mai, Nam Hoang, Wong, Beverly Yang, Marur, Vinod Ramachandran, Yao, Karen
Format Patent
LanguageEnglish
Published 11.07.2019
Subjects
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Summary:Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing a customized content item. A method includes: receiving a content request; identifying one or more user device attributes and/or a context of the request; identifying a content item having distribution parameters matching the context and/or user device attributes and including one or more variables that are resolved based on the context or the one or more user device attributes; selecting, as modifying data, a subset of feed data to which the one or more variables for the content item will be resolved, including: identifying the feed data, evaluating the feed data to locate the subset; and selecting the modifying data; and modifying the content item, at least in part, by including, in place of the one or more variables, the selected modifying data; and providing the modified content item in response to the request.
Bibliography:Application Number: US201916358626