APPARATUS AND METHOD FOR PROGRAMMING ADVERTISEMENT

Provided is an advertisement programming apparatus and advertisement programming method. The advertisement programming apparatus includes: a scene understanding information generator configured to generate scene understanding information including a keyword for each of a plurality of frame images, o...

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Main Authors JANG, Hyun-Joo, KIM, Myung-Hoon, PARK, Kyung-Ho, PARK, Si-Myeong, CHO, Min-Beom, LIM, Jae-Ryeong, IM, Jin-Uke, HAN, Song-yi
Format Patent
LanguageEnglish
Published 06.12.2018
Subjects
ELECTRIC COMMUNICATION TECHNIQUE
ELECTRICITY
PICTORIAL COMMUNICATION, e.g. TELEVISION
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Abstract Provided is an advertisement programming apparatus and advertisement programming method. The advertisement programming apparatus includes: a scene understanding information generator configured to generate scene understanding information including a keyword for each of a plurality of frame images, of a video content; a scene understanding information matcher configured to divide the video content into a plurality of scenes, and to match the scene understanding information with each of the plurality of scenes; and an advertisement scheduler configured to determine at least one advertisement content to be inserted into the video content, based on the scene understanding information matched with each of the plurality of scenes.
AbstractList Provided is an advertisement programming apparatus and advertisement programming method. The advertisement programming apparatus includes: a scene understanding information generator configured to generate scene understanding information including a keyword for each of a plurality of frame images, of a video content; a scene understanding information matcher configured to divide the video content into a plurality of scenes, and to match the scene understanding information with each of the plurality of scenes; and an advertisement scheduler configured to determine at least one advertisement content to be inserted into the video content, based on the scene understanding information matched with each of the plurality of scenes.
Author KIM, Myung-Hoon
HAN, Song-yi
CHO, Min-Beom
PARK, Kyung-Ho
JANG, Hyun-Joo
LIM, Jae-Ryeong
PARK, Si-Myeong
IM, Jin-Uke
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– fullname: CHO, Min-Beom
– fullname: LIM, Jae-Ryeong
– fullname: IM, Jin-Uke
– fullname: HAN, Song-yi
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Snippet Provided is an advertisement programming apparatus and advertisement programming method. The advertisement programming apparatus includes: a scene...
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SubjectTerms ELECTRIC COMMUNICATION TECHNIQUE
ELECTRICITY
PICTORIAL COMMUNICATION, e.g. TELEVISION
Title APPARATUS AND METHOD FOR PROGRAMMING ADVERTISEMENT
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