USER INTERFACES FOR MANAGING ADVERTISING CAMPAIGNS

An online advertising system enables advertisers to create a new advertisement campaign and then upload a plurality of advertisement sets and rules for targeting, prioritizing, and frequency capping the advertisement sets. Within each advertisement set, the advertiser provides one or more creative g...

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Bibliographic Details
Main Authors NG TER CHRNG, CHESTER JONATHAN HOWARTH, HASAN SAIF R
Format Patent
LanguageEnglish
Published 30.06.2016
Subjects
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Summary:An online advertising system enables advertisers to create a new advertisement campaign and then upload a plurality of advertisement sets and rules for targeting, prioritizing, and frequency capping the advertisement sets. Within each advertisement set, the advertiser provides one or more creative groups of advertisements along with weightings or sequencing among the creative groups in the advertisement set. The online advertising system provides a summary user interface that presents the advertiser's purchased advertisement placements across all publishing sites. From the summary user interface, the advertiser can select an advertisement placement, which results in an editor user interface being presented that presents the details of the selected advertisement placement. The advertiser can then modify the selected advertisement placement, which is automatically updated in the summary user interface.
Bibliography:Application Number: US201414584055