METHOD FOR QUANTIZING THE EFFECTIVENESS OF AN ADVERTISING CAMPAIGN

• Main Authors: WALTHER ECKART, WINNER JEFFREY, KUMAR AMIT, BOYER GERAUD
• Format: Patent
• Language: English
• Published: 16.08.2012
• Subjects: CALCULATING; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; PHYSICS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR

A technique for determining the effectiveness of an offer includes analyzing views, clicks, acceptances and satisfactions of the offer. Transaction data is retrieved to determine whether criteria of the offer has been satisfied. As a result, a total cost per transaction may be determined for an adve...