Specific Internet user target advertising replacement method and system

• Main Authors: LOCKRIDGE TERRY WAYNE, DERRENBERGER MIKE ARTHUR, TRZYBINSKI ROBERT EUGENE
• Format: Patent
• Language: English
• Published: 25.02.2010
• Subjects: CALCULATING; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; ELECTRIC DIGITAL DATA PROCESSING; PHYSICS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR

A system and apparatus for delivering ancillary information related to a resource request, such as advertisements, to a resource requester via a gateway device. The invention describes the components of the gateway device receiving a request from a resource requester (210) and the gateway device referencing the request for ancillary information (240), either internally or externally via a database. Additional elements to the invention include the gateway device receiving information representing the requested resource, from a resource provider, and ancillary information related to the resource (250), and the transmission by the gateway device of ancillary information and the resource to the resource requester (260).