Specific Internet user target advertising replacement method and system

A system and apparatus for delivering ancillary information related to a resource request, such as advertisements, to a resource requester via a gateway device. The invention describes the components of the gateway device receiving a request from a resource requester (210) and the gateway device ref...

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Bibliographic Details
Main Authors LOCKRIDGE TERRY WAYNE, DERRENBERGER MIKE ARTHUR, TRZYBINSKI ROBERT EUGENE
Format Patent
LanguageEnglish
Published 25.02.2010
Subjects
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
ELECTRIC DIGITAL DATA PROCESSING
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Summary:A system and apparatus for delivering ancillary information related to a resource request, such as advertisements, to a resource requester via a gateway device. The invention describes the components of the gateway device receiving a request from a resource requester (210) and the gateway device referencing the request for ancillary information (240), either internally or externally via a database. Additional elements to the invention include the gateway device receiving information representing the requested resource, from a resource provider, and ancillary information related to the resource (250), and the transmission by the gateway device of ancillary information and the resource to the resource requester (260).
Bibliography:Application Number: US20090589490