Dynamically detecting user personas of network users for customized suggestions

• Main Authors: White, Jr., David C, Shao, Qihong, Engle, Matthew R, Viktorov, Josh, Jung, Doosan, Singh, Gurvinder
• Format: Patent
• Language: English
• Published: 15.10.2024
• Subjects: CALCULATING; COMPUTER SYSTEMS BASED ON SPECIFIC COMPUTATIONAL MODELS; COMPUTING; COUNTING; ELECTRIC DIGITAL DATA PROCESSING; PHYSICS

A platform dynamically detects a user persona and facilitates a user objective in a user session. The platform obtains user activity of users across multiple historical sessions. The platform clusters similar user activity across the historical sessions to determine personas being used in the histor...