Computer vision, user segment, and missing item determination

• Main Authors: Iyengar, Giridharan, Gudipati, Padmapriya, Keefer, Timothy Samuel, Zheng, Shuai, Piramuthu, Robinson, Rekhi, Ashmeet Singh, Whyte, Nicholas Anthony, Kiapour, Mohammadhadi, Islam, Md Atiq ul
• Format: Patent
• Language: English
• Published: 25.04.2023
• Subjects: CALCULATING; COMPUTER SYSTEMS BASED ON SPECIFIC COMPUTATIONAL MODELS; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; ELECTRIC DIGITAL DATA PROCESSING; PHYSICS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR

Techniques and systems are described that leverage computer vision as part of search to expand functionality of a computing device available to a user and increase operational computational efficiency as well as efficiency in user interaction. In a first example, user interaction with items of digital content is monitored. Computer vision techniques are used to identify digital images in the digital content, objects within the digital images, and characteristics of those objects. This information is used to assign a user to a user segment of a user population which is then used to control output of subsequent digital content to the user, e.g., recommendations, digital marketing content, and so forth.