Determining repeat website users via browser uniqueness tracking

An approach for determining repeat website users via browser uniqueness tracking includes receiving browser information from a server based on a browser accessing a website. The approach includes creating a browser identifier based on the browser information. The approach includes determining the br...

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Bibliographic Details
Main Authors Ramanathan, Sri, Terry, Matthew A, Fisk, Frank C, Trevathan, Matthew B
Format Patent
LanguageEnglish
Published 11.08.2020
Subjects
CALCULATING
COMPUTING
COUNTING
ELECTRIC DIGITAL DATA PROCESSING
PHYSICS
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Summary:An approach for determining repeat website users via browser uniqueness tracking includes receiving browser information from a server based on a browser accessing a website. The approach includes creating a browser identifier based on the browser information. The approach includes determining the browser is one of a new visitor and a repeat visitor to the website by comparing the browser identifier to other browser identifiers associated with the website. The approach includes transmitting a message to the server indicating the browser is one of a new visitor and a repeat visitor to the website based on the determining.
Bibliography:Application Number: US201815917009