Systems and methods for serving generalized gift certificates to consumers on a web site

A system and method for providing generalized gift certificates, the generalized gift certificates allowing a user to purchase goods and services from one or more merchants in a merchant network via a redemption center. The redemption center utilizes user information and user target parameters to re...

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Bibliographic Details
Main Author PAVLOV, DMITRY YURIEVICH
Format Patent
LanguageChinese
English
Published 16.08.2009
Subjects
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Summary:A system and method for providing generalized gift certificates, the generalized gift certificates allowing a user to purchase goods and services from one or more merchants in a merchant network via a redemption center. The redemption center utilizes user information and user target parameters to recommend merchants to the user and to target advertisements to users who have received one or more generalized gift certificates.
Bibliography:Application Number: TW20080136290