Method for providing advertisement in virtual reality server for providing virtual reality and computer program for the same

• Main Authors: PARK KWANGMOK, JANG HOYON, SEONG DONGKWON, KIM DONGKI, KIM BYOUNGKI
• Format: Patent
• Language: English; Korean
• Published: 28.10.2022
• Subjects: CALCULATING; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; IMAGE DATA PROCESSING OR GENERATION, IN GENERAL; PHYSICS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR

The present invention relates to an advertisement provision method in virtual reality, a virtual reality server and a computer program for the same. According to an embodiment of the present invention, disclosed are an advertisement provision method in virtual reality, a virtual reality server and a computer program for the same, which are configured to provide an advertisement based on a pre-designated object in a 3D coordinate space implemented in virtual reality, and to display an advertisement content based on a shadow area of the object. The method includes the steps of: displaying a shadow for any one object in the 3D coordinate space implemented in virtual reality; and displaying the advertisement content preset for a corresponding object in an area at least partially overlapping the shadow of the object. 본 발명은 가상현실 내에서의 광고 제공방법, 가상현실 서버 및 이를 위한 컴퓨터 프로그램에 관한 것이다. 본 발명의 실시예에 따르면, 가상현실로 구현된 3차원 좌표 공간 내에서 미리 지정된 객체에 기초하여 광고를 제공하되, 객체의 그림자 영역에 기반하여 광고 콘텐츠를 표시하도록 구성된 가상현실 내에서의 광고 제공방법, 가상현실 서버 및 이를 위한 컴퓨터 프로그램이 개시된다.