INFORMATION DELIVERY SERVICE SYSTEM

• Main Authors: SANDO MASAYUKI, AOI HIDEAKI
• Format: Patent
• Language: English; Korean
• Published: 01.02.2002
• Edition: 7
• Subjects: CALCULATING; COMPUTING; COUNTING; ELECTRIC COMMUNICATION TECHNIQUE; ELECTRIC DIGITAL DATA PROCESSING; ELECTRICITY; PHYSICS; TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHICCOMMUNICATION

PURPOSE: An information distribution service system is provided to permit a web site side to predict information that matches an idea of an individual user and provide it to the person. CONSTITUTION: A service system body(2) can use a cookie to recognize an individual site visitor to thereby collect information reference tendencies of individual visitors at a site which they have visited by using filter processing prepared on an HTTPD so that when returning a service response, additive information prepared beforehand which is decided to be valid based on the reference tendencies may be returned as superposed on the response automatically. The service system body(2) provides an HTTPD3 with a filter portion(3A) for extracting information reference tendencies, in addition to a program for processing the HTTP protocol for transferring documents and a variety of types of multi-media information. Specifically, for each access to each information piece retrieved by a user using a hyper-link etc., reference values for reference recording are prepared and combined to thereby digitize tendencies in which the user is interested, which are then obtained as reference tendencies in decision rule processing prepared beforehand arbitrarily. The reference tendencies extracted at the filter portion(3A) are collected by a server portion(4) and saved in a memory(5) as a reference record. In a service information memory(6) is saved additive information decided to be valid based on the reference tendencies. The additive information includes, for example, a CM banners, product information, and all other items that can be addressed in mailing and transmitted by the HTTP protocol and be selectively displayed either by being added to a Web response page or being indicated in a different window. 인터넷상의 정보 서비스는 사용자가 요구하는 정보를 반드시 제공할 수 있다고 할 수 없다. 본 발명의 서비스 시스템 본체(2)는 쿠키(Cookie)를 이용하여 개개의 사이트 방문자를 인식하고, 개개의 방문자의 사이트상의 정보 참조 경향을 HTTPD상에 준비한 필터 처리에 의해 수집하며, 서비스의 응답을 돌려줄 때에, 그 참조 경향으로부터 유효하다고 판단되는 미리 준비한 부가 정보를 자동적으로 실어 돌려준다. HTTPD(3)에는 정보 참조 경향을 추출하는 필터부(3A)가 설치된다. 필터부(3A)에서 추출한 참조 경향은 서버부(4)가 수집하고, 참조 기록으로서 기억 장치(5)에 저장된다. 서비스 정보 기억 장치(6)에는 참조 경향으로부터 유효하다고 판단되는 부가 정보가 저장된다. 정보 전달 서비스에 있어서의 네트워크 라우팅, 웹(web) 사이트 방문자를 기초한 시장의 의식 조사도 포함한다.