INFORMATION PROCESSING DEVICE, INFORMATION PROCESSING METHOD, AND INFORMATION PROCESSING PROGRAM

• Main Authors: SENO YOHEI, OMACHI KAZUKI, NISHIDA TOMOYO, KASAHARA KATSUYUKI, HOTTA TORU, HASEBE MASAHIKO
• Format: Patent
• Language: English; Japanese
• Published: 06.10.2016
• Subjects: CALCULATING; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; ELECTRIC DIGITAL DATA PROCESSING; PHYSICS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR

PROBLEM TO BE SOLVED: To prevent an impression made on a user by a retrieval result page from becoming worse.SOLUTION: An information processing device of the present invention includes a reception unit and a control unit. The reception unit receives a retrieval query which is input by a user. The control unit controls the number of pieces of advertisement information displayed on a retrieval result page corresponding to the retrieval query on the basis of at least either an advertisement selection rate at which the user selects advertisement information or an advertisement evaluation value of advertisement information corresponding to the retrieval query.SELECTED DRAWING: Figure 3 【課題】検索結果ページがユーザに与える印象が悪化することを防止する。【解決手段】本願にかかる情報処理装置は、受付部と、制御部とを有する。受付部は、ユーザによって入力された検索クエリを受け付ける。制御部は、ユーザが広告情報を選択する広告選択率または検索クエリに対応する広告情報の広告評価値の少なくともいずれかに基づいて、当該検索クエリに対応する検索結果のページに表示される広告情報の数を制御する。【選択図】図３