METHOD FOR CALCULATING PREDICTED AMOUNT CHARGED TO ADVERTISEMENT, AND SYSTEM FOR EXECUTING THE METHOD

PROBLEM TO BE SOLVED: To provide a method for calculating a predicted amount to be charged to an advertisement, and to provide a system for executing the method. SOLUTION: The method for calculating a predicted amount charged to an advertisement comprises steps of: inputting a maximum click cost for...

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Bibliographic Details
Main Author SONG KIHO
Format Patent
LanguageEnglish
Published 26.03.2009
Subjects
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Summary:PROBLEM TO BE SOLVED: To provide a method for calculating a predicted amount to be charged to an advertisement, and to provide a system for executing the method. SOLUTION: The method for calculating a predicted amount charged to an advertisement comprises steps of: inputting a maximum click cost for the advertisement when registering the advertisement; confirming an average inquiry number for a keyword corresponding to the advertisement; confirming an average CTR of an advertisement area posting the advertisement; and calculating a predicted amount to be charged to the advertisement based on the maximum click cost, the average inquiry number and the average CTR. COPYRIGHT: (C)2009,JPO&INPIT
Bibliography:Application Number: JP20080221162