METHOD AND SYSTEM FOR ADJUSTING CTR

PROBLEM TO BE SOLVED: To provide a method for adjusting a CTR (click-through rate), and to provide a system thereof. SOLUTION: The CTR adjusting method includes: a step for measuring a CTR-at-rank of an advertisement during a predetermined period with respect to the advertisement; a step for computi...

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Bibliographic Details
Main Authors PARK JUNG HO, SONG KIHO
Format Patent
LanguageEnglish
Published 05.03.2009
Subjects
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Summary:PROBLEM TO BE SOLVED: To provide a method for adjusting a CTR (click-through rate), and to provide a system thereof. SOLUTION: The CTR adjusting method includes: a step for measuring a CTR-at-rank of an advertisement during a predetermined period with respect to the advertisement; a step for computing the average CTR-at-rank in each rank; and a step for computing the adjusted CTR-at-rank by using the CTR, the average CTR-at-rank, and the number of exposures of the advertisement. COPYRIGHT: (C)2009,JPO&INPIT
Bibliography:Application Number: JP20080208357