METHOD FOR PROVIDING KEYWORD ADVERTISEMENT AND SYSTEM FOR EXECUTING THIS METHOD

PROBLEM TO BE SOLVED: To provide a method for providing keyword advertisements and a system for executing this method. SOLUTION: This method for providing keyword advertisements includes a step for measuring and maintaining advertiser history ranking by using an advertiser keyword purchase history a...

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Bibliographic Details
Main Authors KIM BYOUNG HAK, KIM MIN UK, SONG KIHO
Format Patent
LanguageEnglish
Published 23.10.2008
Subjects
ADVERTISING
CALCULATING
COMPUTING
COUNTING
CRYPTOGRAPHY
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
DISPLAY
DISPLAYING
EDUCATION
ELECTRIC DIGITAL DATA PROCESSING
LABELS OR NAME-PLATES
PHYSICS
SEALS
SIGNS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Summary:PROBLEM TO BE SOLVED: To provide a method for providing keyword advertisements and a system for executing this method. SOLUTION: This method for providing keyword advertisements includes a step for measuring and maintaining advertiser history ranking by using an advertiser keyword purchase history and a step for aligning the keyword advertisements to a user keyword by using the advertiser history ranking. At this time, the advertiser keyword purchase history may include mapping information between the advertiser and the keyword purchased by the advertiser for every advertiser group or campaign unit. COPYRIGHT: (C)2009,JPO&INPIT
Bibliography:Application Number: JP20080088149