ADVERTISEMENT CLIENT APPARATUS, ADVERTISEMENT SERVER APPARATUS AND ADVERTISEMENT SYSTEM IN MOBILE VEHICLE

• Main Authors: NISHIMURA TOYOSHI, OKANO TAKAHIRO, ARAKI MINAKO
• Format: Patent
• Language: English
• Published: 21.09.2006
• Subjects: ADVERTISING; CALCULATING; COMPUTING; COUNTING; CRYPTOGRAPHY; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; DISPLAY; DISPLAYING; EDUCATION; ENSURING THE SAFETY OF RAILWAY TRAFFIC; GUIDING RAILWAY TRAFFIC; LABELS OR NAME-PLATES; PERFORMING OPERATIONS; PHYSICS; RAILWAYS; SEALS; SIGNS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR; TRANSPORTING

PROBLEM TO BE SOLVED: To provide an advertisement client apparatus, an advertisement management server apparatus and an advertisement system in a mobile vehicle, in which high advertisement efficiency is obtained by presenting advertisement corresponding to the sex and age rates of passengers. SOLUTION: The advertisement client apparatus 4 having an advertisement display control means 41 for displaying advertisement on a display installed in a vehicle of public transport facilities is provided with: a positional information acquisition means 45 for acquiring the self-traveling area of the vehicle; a passenger information judging processing means 46 for judging the sex/age information of passengers 5 in the vehicle and acquiring category information; a data selection processing means 42 for selecting advertisements displayed by the advertisement control means 41 on the basis of the acquired area and the acquired passenger's category information; and a communication processing part 44 for communicating with management servers 2, 3. COPYRIGHT: (C)2006,JPO&NCIPI