SYSTEM AND METHOD FOR QUANTIFYING AUGMENTED REALITY INTERACTION

• Main Authors: THOMPSON, Stuart, ATHMANATHAN, Bhaskar, BUSCHE, Chad, IRIS, Mark, DWYER, Bill
• Format: Patent
• Language: English; French; German
• Published: 09.03.2022
• Subjects: CALCULATING; COMPUTING; COUNTING; ELECTRIC DIGITAL DATA PROCESSING; HANDLING RECORD CARRIERS; IMAGE DATA PROCESSING OR GENERATION, IN GENERAL; PHYSICS; PRESENTATION OF DATA; RECOGNITION OF DATA; RECORD CARRIERS

Systems, methods, and computer-readable storage media for quantifying augmented reality interaction. An exemplary system can be configured to capture, via a camera of a mobile computing device, a video feed, and extract, via a processor of the mobile computing device, an image from the video feed. The system can then determine, via the processor, that the image corresponds to a stored image in a plurality of stored images stored in an image database, resulting in a determination, and retrieve, via the processor and based on the determination, interactive content associated with the stored image. The system can then display, via a display of the mobile computing device, the interactive content as an augmented reality overlay.