VIEWING MATERIAL EVALUATION METHOD, VIEWING MATERIAL EVALUATION SYSTEM, AND PROGRAM

• Main Authors: KADO Masataka, NISHIMOTO Shinji, NISHIDA Satoshi, HAGIWARA Ippei, IBARAKI Takuya, YANO Ryo, KASHIOKA Hideki, MAEDA Naoya
• Format: Patent
• Language: English; French; German
• Published: 12.06.2019
• Subjects: CALCULATING; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; PHYSICS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR

A viewing material evaluating method includes: a brain activity measuring step of measuring a brain activity of a test subject who views a viewing material by using a brain activity measuring unit; a first matrix generating step of generating a first matrix estimating a semantic content of perception of the test subject on the basis of a measurement result acquired in the brain activity measuring step by using a first matrix generating unit; a second matrix generating step of generating a second matrix by performing natural language processing for text information representing a planning intention of the viewing material by using a second matrix generating unit; and a similarity calculating step of calculating similarity between the first matrix and the second matrix by using a similarity calculating unit.