A METHOD FOR TRACKING USER INTERACTION WITH A WEB PAGE

• Main Author: Agerberg, Jens
• Format: Patent
• Language: English; French; German
• Published: 29.03.2017
• Subjects: CALCULATING; COMPUTING; COUNTING; ELECTRIC DIGITAL DATA PROCESSING; PHYSICS

The present invention relates to a method and a system for tracking user interaction between a user device (8) and a web site (12), said web site (12) and the user device (8) being connected to a common network (10). The system is configured to perform the method which provides the web site (12) with a call file (16). The call file comprises a pointer to a tracking file (20) provided somewhere within the common network (10). The web site (12) calls up and connects to the tracking file (20) in response to user interaction. The web site (12) connects to the tracking file (20) as specified in the call file (16) and includes it on the web site (12) in response to user interaction. Data relating to the user interaction between the user device (8) and the web site (12) is extracted as specified in the tracking file (20). The extracted data is converted to a data format that is readable by a client information system software provided somewhere within the common network (10) and the converted data is then used to map the behaviour of the user device (8).