APPARATUS AND METHOD OF ADAPTIVE QUESTIONING AND RECOMMENDING

• Main Authors: PEGUM, ANDREW, WHALE, PETER, CORRIGAN, SEAN, O'DONOGHUE, HUGH, DEMANGEAT, ISOBEL, STATLER, STEPHEN
• Format: Patent
• Language: English; French; German
• Published: 26.09.2012
• Subjects: CALCULATING; COMPUTING; COUNTING; ELECTRIC DIGITAL DATA PROCESSING; PHYSICS

By adaptive questioning in a way that is entertaining, recommendations can be presented to a subscriber even with a limited amount of user profile information. Moreover, the questioning can allow a subscriber to learn something about himself. Each interaction can be short as well as light hearted and fun in order to accommodate intermittent usage with frequent interruptions. Intermixing questions/recommendation selections that are focused on gaining profile information as well as being somewhat random can unexpectedly learn something about the subscriber while keeping the user experience entertaining. Personal details can be avoided and tools for editing stored personal information can enhance a sense of privacy in order to induce trust. Questions and other responses can lead to other questions in a manner that allows characterizing a subscriber so that recommended offerings can be selected that are appropriate.