Click rate estimation method and device, electronic equipment and readable storage medium

• Main Author: YU CHENGXIN
• Format: Patent
• Language: Chinese; English
• Published: 09.04.2024
• Subjects: CALCULATING; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; PHYSICS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR

The invention relates to a click rate estimation method and device, electronic equipment and a readable storage medium. The method comprises the following steps: acquiring a first target identifier to which to-be-estimated media content belongs and an initial estimated click rate of the to-be-estimated media content; according to the first target identifier, a target calibration data set corresponding to the first target identifier is determined from a first calibration database, and the first calibration database comprises multiple identifiers and a calibration data set corresponding to each identifier; determining a target calibration coefficient corresponding to the to-be-estimated media content from the target calibration data set according to the initial estimated click rate; and calibrating the initial estimated click rate according to the target calibration coefficient to obtain a target estimated click rate of the to-be-estimated media content. Therefore, the corresponding target calibration coefficie