Information recommendation method and apparatus

• Main Author: MENG LINGQIN
• Format: Patent
• Language: Chinese; English
• Published: 13.07.2018
• Subjects: CALCULATING; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; ELECTRIC DIGITAL DATA PROCESSING; PHYSICS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR

The invention discloses an information recommendation method and apparatus. The method comprises the steps of obtaining identifier information of a user in response to a pre-search request of a user,and according to the identifier information, obtaining a user portrait of the user; according to the user portrait and merchant information, obtaining a matched merchant matched with the user; makinga response to the search request of the user and back-tracing commodity information accordant with a keyword comprised in the search request; matching the user portrait with the commodity informationto obtain a matched commodity matched with the user; and matching the matched merchant with the matched commodity, and when the matched commodity belongs to the matched merchant, recommending discountinformation of the matched commodity of the matched commodity for the user. The method can recommend personalized discount information for the user. 本公开是关于信息推荐方法及装置。该方法包括：响应用户的预备搜索请求，获取所述用户的标识信息并根据所述标识信息，获取所述用户的用户画像；根据所述用户画像以及商