TARGET ADVERTISING PRINTED ON AN ELECTRONIC TRANSACTION DOCUMENT

• Main Authors: BREWSTER, WILLIAM H., JR, KAYE, STEPHEN M, RYAN, FREDERICK W., JR, PIERCE, JEFFREY D, MALANDRA, CHARLES R., JR, HEIDEN, RICHARD W
• Format: Patent
• Language: English; French
• Published: 12.07.2001
• Edition: 7
• Subjects: CALCULATING; CHECKING-DEVICES; COMPUTING; COUNTING; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES; PHYSICS; REGISTERING THE RECEIPT OF CASH, VALUABLES, OR TOKENS; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR

A transaction evidencing system, comprising a computer (150), and data cente r (200), and a control system. This computer is in operative communication wit h a printer (120) for printing a document as part of an electronic transaction . The data center is in operative communication with the computer, which in tu rn is located remotely from the data center. The data center includes a server for processing the electronic transactions and a plurality of advertiser accounts where each of the plurality of advertiser accounts includes respective ad data including message data and restriction data. The control system is in operative communication with the data center and the computer a nd is for: (i) establishing a transaction session between the computer initiati ng the electronic transaction and the data center; (ii) obtaining profile information from the user; and (iii) using the profile information and the restriction data from the plurality of advertiser accounts to identify messa ge data available for printing on the document in conjunction with the electron ic transaction.