THE ROLE OF PRODUCT AUDIT POLICY IN INCREASING ORGANIZATIONAL PERFORMANCE

• Published in: Annals of the University of Petroşani. Economics Vol. XII; no. 3; pp. 223 - 230
• Main Authors: VIOLETA RĂDULESCU, ANCA FRANCISCA CRUCERU
• Format: Journal Article
• Language: English
• Published: University of Petrosani 01.10.2012
• Subjects: brand audit portfolio planning model; marketing audit; product audit; strategic marketing planning

In terms of markets more competitive, competitive advantage becomes a problem getting increasingly more difficult. Offer organization is the first element that can provide differentiation from competitors, the organization should regularly monitor the performance of their products in the market to a...