Escritores de marca: Voces argentinas en el catálogo de Anagrama

• Published in: Orbis tertius : revista de teoría y crítica literaria Vol. 14; no. 15
• Main Author: Javier Lluch Prats
• Format: Journal Article
• Language: Spanish
• Published: Universidad Nacional de La Plata 01.11.2008
• Subjects: Anagrama; Jorge Herralde; Literatura argentina; Mercado editorial; Narrativa hispanoamericana

The interest of the Spanish publishing industry in Hispano-American Literature has reemerged since the nineties, while other cultural and economic relationships of diverse kinds have been encouraged. On the one hand, main groups invest with minimum and controlled risks; on the other hand, independent publishing houses aim at discovering new talented voices and literary quality. In the case of Anagrama, its catalogue has incorporated writers like Bolaño, Aira, Pitol, Neuman and Pauls, but also, in Herralde's words, a sort of "anagramatic enclosure" has been created, that is, a group of "trademark" writers enjoying the symbolic capital of the publishing company while at the same time increasing it with their own capital, thanks to their remarkable production and their international projection