Celebrity Politics: Correlates of Voting for Celebrities in Philippine Presidential Elections

It is common in the Philippines for celebrities in entertainment, news, and sports to run for public office and win, even with little experience in political life and limited education. The preponderance of celebrities in politics is often identif ied in the public discourse as a problem with import...

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Published inSocial science Diliman Vol. 11; no. 2; pp. 1 - 23
Main Authors Clarissa C. David, Jenna Mae L. Atun
Format Journal Article
LanguageEnglish
Published University of the Philippines 01.12.2015
Subjects
celebrity politics
entertainment politics
Television
vote choice
voter preference
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Abstract It is common in the Philippines for celebrities in entertainment, news, and sports to run for public office and win, even with little experience in political life and limited education. The preponderance of celebrities in politics is often identif ied in the public discourse as a problem with important implications on national policy. This paper examines empirical correlates of voter preference for celebrity Presidential candidates with data from a nationally-representative survey. It finds support for the hypotheses that the likelihood of voting for celebrity candidates for President and Vice President is associated with education, television exposure, and residence in the capital city. The findings are discussed in the context of political knowledge and its role in shaping voter preferences.
AbstractList It is common in the Philippines for celebrities in entertainment, news, and sports to run for public office and win, even with little experience in political life and limited education. The preponderance of celebrities in politics is often identif ied in the public discourse as a problem with important implications on national policy. This paper examines empirical correlates of voter preference for celebrity Presidential candidates with data from a nationally-representative survey. It finds support for the hypotheses that the likelihood of voting for celebrity candidates for President and Vice President is associated with education, television exposure, and residence in the capital city. The findings are discussed in the context of political knowledge and its role in shaping voter preferences.
Author Jenna Mae L. Atun
Clarissa C. David
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SubjectTerms celebrity politics
entertainment politics
Television
vote choice
voter preference
Title Celebrity Politics: Correlates of Voting for Celebrities in Philippine Presidential Elections
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