Social reputation influences on liking and willingness-to-pay for artworks: A multimethod design investigating choice behavior along with physiological measures and motivational factors

• Published in: PloS one Vol. 17; no. 4; p. e0266020
• Main Authors: Blanca T M Spee, Matthew Pelowski, Jozsef Arato, Jan Mikuni, Ulrich S Tran, Christoph Eisenegger, Helmut Leder
• Format: Journal Article
• Language: English
• Published: Public Library of Science (PLoS) 01.01.2022

Art, as a prestigious cultural commodity, concerns aesthetic and monetary values, personal tastes, and social reputation in various social contexts-all of which are reflected in choices concerning our liking, or in other contexts, our actual willingness-to-pay for artworks. But, how do these differe...