Consumer awareness and willingness-to-pay analysis of nutritional labeling in fresh agricultural products

• Published in: Zhongguo shipin weisheng zazhi Vol. 36; no. 2; pp. 199 - 206
• Main Authors: ZHU Mengdong, REN Xiao, SUN Junmao, ZHU Dazhou
• Format: Journal Article
• Language: Chinese
• Published: The Editorial Office of Chinese Journal of Food Hygiene 01.02.2024
• Subjects: consumer willingness to pay; fresh agricultural products; nutritional label awareness; nutritional labels

ObjectiveTo provide a reference for developing nutrition labels for fresh agricultural products， we explored consumers’ understanding of and willingness to consume fresh agricultural products with nutrition labels.MethodsIn total， 682 valid questionnaires were collected via online surveys. Descripti...