The Effect of Customer Value Co Creation Behavior and Brand Preference on Repurchase Intention

Today, businesses have particular attention to customer participation and their responsibility towards firms in order to increase their profits and market share. Because this subject could provide the context for the customer involvement and citizenship behavior, which leads to have customer co crea...

Full description

Saved in:
Bibliographic Details
Published inکاوش‌های مدیریت بازرگانی Vol. 12; no. 24; pp. 259 - 289
Main Authors Mostafa Ebrahimpour Azbari, Mohsen Akbari, Seyedeh Sadaf Veshkaei Nejad
Format Journal Article
LanguagePersian
Published Yazd University 01.02.2021
Subjects
brand preference
customer value co-creation behavior
instagram
repurchase intention
Online AccessGet full text
ISSN2645-386X
2645-3878
DOI10.22034/jbar.2021.1605

Cover