FICTION BOOKS IN THE MULTIMODAL SOCIETY. NEW MODES OF COMMUNICATION AND MARKETING PRACTICES IN THE BOOK INDUSTRY
The development of digital technologies, new media, multimodal forms of expression and transmission of information that now characterize the multimodal age we are living in has inevitably affected the activity of the book industry with all the components and parties involved. This article presents s...
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Published in | Studies and Scientific Researches. Economics Edition (University of Bacau) no. 34 |
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Main Authors | , , |
Format | Journal Article |
Language | English |
Published |
University of Bacău
01.12.2021
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Subjects | |
Online Access | Get full text |
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