Influência do orçamento nas estratégias de mídias sociais e na vantagem competitiva de franquias alimentícias
The study aimed to analyze the influence of budget on social media strategies and on the competitive advantage of food franchises. For that, a survey was applied with 84 food franchise managers and the quantitative analysis was performed using structural equation modeling. The results indicated that...
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Published in | Contabilidad y negocios Vol. 17; no. 33; pp. 77 - 93 |
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Main Authors | , , , |
Format | Journal Article |
Language | Portuguese |
Published |
2022
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Subjects | |
Online Access | Get full text |
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